Introducing Tunstall’s fresh look for 2016 and beyond
The old adage, ‘new year, new me’ could easily be applied to Tunstall’s vision for 2016 and beyond. Over the past few months, we’ve been dedicated to taking a holistic look at our company identity, and how it can better represent who we are and what we do.
As we’ve grown over the years, adding more services and products to our repertoire, it’s natural that our brand will adapt to suit our expanded capabilities.
Here we’re giving you a look into Tunstall’s branding journey and what you can expect from the year.
Why the new look?
With our recent growth, we have found that our markets, and subsequently the language we use to communicate have changed. As we become a part of more people’s lives, it is important to continue to provide our clients with a coherent, consistent message and image.
The way we look and sound as a brand is incredibly important, as it represents the personality of the company, and is a reflection of our work and how we wish to be perceived.
Our refreshed image also ties in with the recently implemented five-year Connected Care and Connected Health strategy. At the core of the strategy is the goal of using assistive technology, supported by high-touch, high-quality services so that we can provide the best possible care for our clients.
We are continuing to focus on growth, making the most of opportunities in Australia, New Zealand and the broader Australasia region. With almost 60 years of industry experience, we’re uniquely positioned to offer innovative solutions, as well as remote monitoring.
“I’m proud of Tunstall’s past – for nearly 60 years, we have been developing innovative products and services, fostering enduring relationships with health, housing and social care organisations all around the globe, and providing dedicated high-touch technology-enabled care in the home,” says Group Chief Executive Officer, Paul Stobart.
“We have been guided by a single, passionately held, principle: to give people the freedom to live their lives as independently, happily, healthily and securely, as they are able, in a place of their choice.”
You may notice a few changes here and there in terms of the imagery that sits alongside our current branding. The use of bright colours is important to us, as they represent our friendly and positive approach as we aim to bring hope and happiness to our clients’ lives. Our new brand imagery aims to reflect our Connected Healthcare 2020 strategy and the connected landscape in which we operate.
In terms of the language we are using, you’ll see outdated terminology such as telecare and telehealth being replaced by Connected Care and Connected Health to better convey our current offering and global market trends.
We have expanded our company vision; to give people the freedom to live, not only as independently, but also as happily, healthily and securely as they’re able.
Our logo is the same, and our approach hasn’t changed, so you can be sure to look forward to the same high standards of service and personalisation that make us who we are.
We’re always happy to discuss what we do, so don’t hesitate to get in touch with our team to find out what Tunstall can do for you.